Back in January of this year, I chortled out a manifesto of sorts. That we are at a unique juncture in history where it’s time to:

  • Become more rational about emotions and values.
  • Be more co-collaborators, co-creative partners.
  • Be open to shifting our focus to address renewable energy systems technologies [RESTs] with multiple applications.
  • Become greener using fossil fuels by continuing to use them wisely and appropriately

But I am convinced, this is NOT enough. So…

I went back to my [punk rock] roots, searching for an inspiration on how to turn this notion of ‘out thinking the box’ on its head to make an impact that resonates with the general audience, to reawaken a sense of wonder about hybrid renewable energy systems technologies [HRES]. Ja, ja, no doubt about it, the industry requires a MEME. And so…

…the best example I could think of for a tactical approach was the Andre the Giant OBEY sticker I have had affixed to my Specialized TriCross Bicycle since 2006, and affixed to my day planner envelope/holder since 1996.

Amusing aside: I’ve had this bicycle longer than all of my other bicycles. Pretty sure my OBEY sticker has something to do with this. Ah hee, hee…

I can’t thank Shepard Fairey, the progenitor of the OBEY campaign enough–for I was first awakened back in 1996 during my ‘tenure’ in the dot-com(edy) when I saw my first OBEY wheat pasting underneath a highway underpass in San Francisco.

In the spirit of the OBEY Manifesto:

The OBEY campaign can be explained as an experiment in Phenomenology. The first aim of Phenomenology is to reawaken a sense of wonder about one’s environment. The OBEY campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship to their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with OBEY provoke thought and possible frustration, nevertheless revitalizing the viewer’s perception and attention to detail. To catalyze a thoughtful dialogue deconstructing the process of image absorbtion is the ultimate goal. All in the name of tun and observation. The medium is the message.

The idea of phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation.

And so, I am off to work on creating my next installation of some MAD! scientific REST message MEME to bring to the visual masses! Somehow I aim to make PREPARE. RESPOND. ADAPT. a MEME that provokes, evokes. Game on… OBEY, indeed.